Saturday, July 3, 2010

Blog Post #4:Trust The Midas Touch!

You may or may not be familiar with a car service company by the name of Midas. If not, here's a briefing on what it is:
Midas is a automotive service company based out of Itasca, Illinois. It has locations in 17 countries. It has the most locations in the USA and Canada. They give basic service: fluid changes, brakes, etc. Midas's slogan is: Trust the midas Touch!


In Ancient Greece, Midas was a king of Pessinus, Phrygia. After doing a good deed, Midas was offered his choice of whatever reward he wished for. Midas requested that everything he touched would be turned to gold and his wish was granted.

Midas's (the company) slogan Trust the Midas touch, stems from this myth. It means that their touch is golden and they'll do a good job.